Super Premium skin Whitening Serum with Stem CellBased on the lasted innovation in biochemistry and cosmetic sciences, IC-RAMP is at the forefront of stem cell research and development in Switzerland. It is the driving force behind the highly advanced CHOLLEY PHYTOCELL PRODUCTS that are as superbly effective skin care solutions for specific needs. They deliver the very best for health, protection, beauty, and anti-aging treatment of your skin.CHOLLEY Phytocell Whitintense Serum is a Super Premium Skin Whitening serum with the most advanced and the highest quality ingredients known for this purpose. It is safe, reliable and extremely effective.This Serum also takes advantage of the regenerative power of the IC-RAMP® Technology to boost the strength of the skin.Unique skin whitening propertiesCHOLLEY Phytocell Whitintense Serum achieves its exceptional performance via two very special ingredients, i.e. Alpha-Arbutin and Lepidium Sativum Sprout Extract. They set off two different but complementary biological processes to inhibit production and maturation of melanin as follows: Lepidium Sativum Sprout Extract blocks the hormonal side of melanin production cycle. It inhabits the binding of Alpha-MSH on the melanocytes to prevent formation of melanin pigments. Alpha-Arbutin is the most effective known inhibitor of tyrosinase process, which is essential for maturation of the melanin pigment. Alpha-Arbutin is more effective and far safer than other skin whitening ingredients such as kojic acid or hydroquinone. It is also up to 9 times more effective than common Beta-Arbutin.The combined effect of these two exceptional ingredients drastically lowers the melanin content of the skin for fast and outstanding results. This fact is verified by independent scientific test conducted in March 2014 that confirmed the efficacy of CHOLLEY Phytocell Whitintense Serum in reducing synthesis of melanin by up to 50%. It also demonstrated the biocompatibility and the capacity of the product to stimulate cell metabolism of by over 16%.